Richard Dickson) center in Shanghai, a six-storey flagship store opened on the eve said. However, the Shanghai cherished mother, does not seem to translate into sales. Monday morning, this large-scale flagship stores closed on Barbie, became the latest foreign retailer in China, ran aground.
According to Bloomberg News (Bloomberg) reported that the U.S. belongs to Barbie dolls Mattel (Mattel) did not provide the reasons for closing the store, also promised that this is certainly not the end of Barbie dolls in China.
to give up its own brand stores in China,mac brushes, while Home Depot (Home Depot) in January to exit the Chinese market.
However, for those tracking the rise and fall of Mattel's best-known brands to those who, Barbie's close flagship store in Shanghai are not really unexpected. Sales target a year ago to be cut, because the flow of people visiting the shop failed to translate into revenue, then even fewer people visiting the shop.
retail experts have seen is bad. China Market Research Group (China Market Research Group) Ray Hill (Shaun Rein) a year ago, on the Forbes website (Forbes.com) Barbie on the predicted failure:
Doll made a mistake: the too little attention to local consumer tastes. Chinese President tend to like cutesy, girlish pink dress (like Hello Kitty), and not designed for sexy Fields,mac makeup, exposure type. may sound strange, but Snoopy brand clothing, cartoon logo, etc., even by the woman into the white-collar workers welcome. can not benefit from the existing flagship store traffic (unlike a large fashion mall in Shanghai shop) this fact.
in Shanghai Shiock! Thoughts published on the websites of Chinese life blogger Christine Tan flagship Barbie blame like a ghost town.
Media Markt,vibram 5 fingers, the look of.
(the British tiny American consumerism - a symbol of closed stores in Shanghai, this Barbie world's largest flagship store open only two years.
brand owners of the doll, Mattel (Mattel) said, this pink, floor space occupied six shops in China played a role in establishing brand awareness. But analysts said that as Mattel acclimatized in the Chinese market, leading to failure of the investment.
Barbie's withdrawal followed by Home Depot (Home Depot) and Best Buy (Best Buy), after - two U.S. retailers as not open the market, both stores closed in China .
unlucky these American brands surprising, because the Chinese government has listed as the primary policy of expanding domestic demand. Society is also strong and sustained growth in retail sales in 2010 rose by more than 18%.
(Shaun Rein) said.
and China tend to prefer young women like this cute Hello Kitty design. LVMH Moet Hennessy (LVMH) and Estee Lauder (Estée Lauder).
Barbie flagship store located in downtown Shanghai Huaihai Road, in addition to supply the world's most expensive range of Barbie dolls and Barbie clothing, also has a beauty salon and restaurant, the young Chinese here disguised as customers can Barbie, Barbie enjoy favorite foods.
2009 年 3 月 Barbie Shanghai flagship store grand opening, when Mattel said,blackhawks jerseys, this flagship store will be
Monday, Mattel said Barbie Shanghai flagship store closed,
analysts said that Barbie Chinese consumers, Best Buy and Home Depot are too expensive, and here is a very price-sensitive market.
(the British
According to Bloomberg News (Bloomberg) reported that the U.S. belongs to Barbie dolls Mattel (Mattel) did not provide the reasons for closing the store, also promised that this is certainly not the end of Barbie dolls in China.
to give up its own brand stores in China,mac brushes, while Home Depot (Home Depot) in January to exit the Chinese market.
However, for those tracking the rise and fall of Mattel's best-known brands to those who, Barbie's close flagship store in Shanghai are not really unexpected. Sales target a year ago to be cut, because the flow of people visiting the shop failed to translate into revenue, then even fewer people visiting the shop.
retail experts have seen is bad. China Market Research Group (China Market Research Group) Ray Hill (Shaun Rein) a year ago, on the Forbes website (Forbes.com) Barbie on the predicted failure:
Doll made a mistake: the too little attention to local consumer tastes. Chinese President tend to like cutesy, girlish pink dress (like Hello Kitty), and not designed for sexy Fields,mac makeup, exposure type. may sound strange, but Snoopy brand clothing, cartoon logo, etc., even by the woman into the white-collar workers welcome. can not benefit from the existing flagship store traffic (unlike a large fashion mall in Shanghai shop) this fact.
in Shanghai Shiock! Thoughts published on the websites of Chinese life blogger Christine Tan flagship Barbie blame like a ghost town.
Media Markt,vibram 5 fingers, the look of.
(the British tiny American consumerism - a symbol of closed stores in Shanghai, this Barbie world's largest flagship store open only two years.
brand owners of the doll, Mattel (Mattel) said, this pink, floor space occupied six shops in China played a role in establishing brand awareness. But analysts said that as Mattel acclimatized in the Chinese market, leading to failure of the investment.
Barbie's withdrawal followed by Home Depot (Home Depot) and Best Buy (Best Buy), after - two U.S. retailers as not open the market, both stores closed in China .
unlucky these American brands surprising, because the Chinese government has listed as the primary policy of expanding domestic demand. Society is also strong and sustained growth in retail sales in 2010 rose by more than 18%.
(Shaun Rein) said.
and China tend to prefer young women like this cute Hello Kitty design. LVMH Moet Hennessy (LVMH) and Estee Lauder (Estée Lauder).
Barbie flagship store located in downtown Shanghai Huaihai Road, in addition to supply the world's most expensive range of Barbie dolls and Barbie clothing, also has a beauty salon and restaurant, the young Chinese here disguised as customers can Barbie, Barbie enjoy favorite foods.
2009 年 3 月 Barbie Shanghai flagship store grand opening, when Mattel said,blackhawks jerseys, this flagship store will be
Monday, Mattel said Barbie Shanghai flagship store closed,
analysts said that Barbie Chinese consumers, Best Buy and Home Depot are too expensive, and here is a very price-sensitive market.
(the British
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