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route via Ding Coty returned to China 2010-12-19 22:32 - Reading: five -
day of doing anything feasible to enhance the foreign investment channels in China, local day to upgrade the brand image of the difficulties,mac makeup, December six, the world's 1st Coty perfume brands spend big $ 400,000,000 acquisition of local brands at 50% -60% of Ding stake, once again testified this trend.
management consulting Yan Ling Lin Yue, capital adviser to the Times weekly newspaper reporter, said: Ding has utter control of foreign capital, which is foreign to the local day of different punch. propaganda of message to the media. According to room. times weekly press confirmation on the matter Ding Lin Li, mentor of marketing, its trade secrets refused to give details. Coty, the acquisition of public relations executive Ding Fu Ye, pate of Die Zeit reporter only to emphasize that this is either a strategic cooperation,mac brushes, the details of this inconvenience.
migrate of shares extra than 50%, the manufacture have concerns about if this was Coty Ding still holds 1 / three extra of the equity, determinations ashore major matters have veto power, but does not exclude other manner will be taken by Coty Ding dilute their equity holdings.
quite good in the affair of the local appointment, the Division Why Di Ding fantasy? Lin Yue Ding calculate this namely the twenty thousand aisles point apt attract the Coty, Fu Ye Ding said for nice brand image, and the complementary product lines and Coty. It is understood namely the products Ding the facial cleanser, sunscreen, lotion the chief line, and Coty fragrance product Zeyi primarily, merely likewise involves cosmetics.
learned that Coty's total high-end cosmetics and beauty of 2 divisions, Ding will be in the completion of the acquisition into the beauty sector, and by the Jahwa before, on benefit of the Japanese sales of high cable Adidas, Rui secret to the beauty sector will also be placed beneath unified treatment.
at the management class,vibram 5 fingers, according to Fu Ye revealed that in After the acquisition, Ding and Ru Kedi Group Corporation will also pathway the all action, and as one neutral brand afloat. Ding, founder and chairman Zhuangwen Yang Ding addition to remain in dictate, but will also serve as Coty China District chief executive of beauty business.
It is understood that Coty is currently no creation base in China. Fu Ye said that with the proceeded growth in the Chinese market and the growing claim Coty, Coty will be expanded accordingly in China's making capability and inflate the product line.
1996, the Coty brand will be the local date of Yue-Sai reverted to the capsule. can be sold to L'Oreal in 2004, after the Yue-Sai, Coty basic exit the market in China, Adidas in China, business is also Rui mystery Jahwa respectively, on behalf of the Japanese sales of high-wire. The money in the acquisition of Coty Ding, Lin Yue said this means that Coty to formally enter the market in China .
2004, the Coty basically out in the China market, the Chinese market, however the skin care products into the world top ten, but came in at the end. Lin Yue said: , since the L'Oreal acquisition are compliant to Yue-Sai a good amount, they naturally are compliant to sell, and then basically leave the Chinese market. disclosure, in 2009 China bargains of more than 140 billion yuan of cosmetics, cosmetics has transform the world's third-largest sales market. Euromonitor forecasts because 2012 is that China will overtake the U.S. as the world's second largest skin care market. Coty Group's present sales of 40 billion U.S. dollars, its year sales in 2015 and aspire to $ seven,000,000,000. Lin Yue said: Exit the occasion of the China market, its opponents m L'Oreal, Amway, P & G was in the Chinese market, double-digit growth, while L'Oreal China has transform the third largest market in the earth; Amway business in China in 2009 exceeded 200 billion yuan, accounting because 1 third of universal sales; P & G's sales in China in 2009 measured to around 28.0 billion, more than Coty global sales. Linyue times weekly to correspondents, said: perfect path to channel construction. aid solve this problem, because of this, alien investment at the local date of the acquisition of the constantly rushed. counseling contract, expected to be launched at the end of 2010 listed in Taiwan. will prefer to stock transfer.
Linyue to Die Zeit, told reporters that the most of the local Day of the lack of long-term vision, difficult to expand, whenever you made a score and the person who could not stand the temptation to be the acquisition of foreign capital. to the era of Jiang Zemin Weekly, told reporters that we tin not blindly accentuated local ownership of the brand, so many years of entrepreneurship, as the enterprise faced some difficulties, but also somebody willing to disburse a good price if the acquisition is a wrong thing too. equity, can have more money, it will ensure a more amenable business strategy. also created a din in the industry. Softto chairman Liangguo Jian told reporters that Die Zeit, acceptable to inject capital in the fashion of cooperation. day of specialist Feng Jianjun to the medium revealed that the Swiss have done a consortium of local companies intent on the acquisition of List, Shanghai and Shantou Huayin LAF to one of them. In increase, the LAF also interested in the industry rumors to sell itself. Recently, a state-owned funds restructuring origin Jahwcausative to suspension, there are rumors that peace will be entered.
likened to the companies, but also of some local companies to earn Japanese mention But are always rejected at the white establishment. a great daytime of the road. final annual, King unlocked the hut charm cream, and only use a muscular comeback in the days behind the Faye Wong to do endorsements, King products only crash the shackles of shampoo. And during the Asian Games, Asian Games Overlord provide Players ambition use the product to relate to sunscreen, toothpaste, toothbrushes and many additional products. standing pearly, in the acquisition of Goff, blue sky six Bristol, Olive shampoo mark, the pattern of the great day of clues have emerged in the mart to launch the products already covered along detergent, cleaner, lavatory Ling, shampoo, rind care products, toothpaste and many other fields.
(This article Source: Die Zeit of: Ming Peng)
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